Sparkswell supports several different types of reporting including:
Overall campaign performance
- Followers and profile views. (All paid subscriptions)
- Detailed fundraising reports (These are downloadable and are designed for election compliance.)
Email performance
Click through rates, money raised per email, etc. (These are available on accounts that have a subscription with Email.)
Canvassing Performance Reporting
Number of contacts made, how many people will vote for me, etc. (Available on accounts that have a subscription with Canvassing.)
Campaign performance reporting can be accessed through the dashboard screen. The purpose of the Dashboard screen is to provide a quick reference for your campaign performance. The key areas the Dashboard covers are: awareness and fundraising.
The area of awareness measures the current number of followers you have on the platform and the total number of times your profile has been viewed since your campaign has launched.
The area addressing fundraising measures things such as total donation dollar amounts, number of donations and how closely you are tracking to your goals.
If you put in a total amount of donations required for your campaign (campaign fundraising goal), Sparkswell will use this goal to show and chart how ahead or behind you are to your goal. For example, Over/Under per day is in red if you are under the average amount you need per day to reach your goal. If in green, you are at or above your per day target. The graph at the bottom will show you where you are predicated to be under or over your goal based on your current fundraising rate.
Remember, if you have not entered a fundraising goal, much of the tracking reporting will be unavailable to you. Also note, that if you change your fundraising goal after you start your campaign, all your reporting calculations will be revised based on this new goal.
