Sparkswell is built around the concept of Campaigns. A Campaign can be either a Cause Campaign or Candidate Campaign. Cause campaigns are run by activists supporting a specific issue or mission. Candidate campaigns are designed for political candidates seeking an elected office. Each account, no matter which subscription tier you choose, can run up two campaigns at a time. These can be both cause campaigns or both candidate campaigns or a combination of each. It is not required that you run more than one campaign.

When you initially sign up for Sparkswell, you will be given the option of what type of campaign you are setting up first. Once you make it through the initial set up process you can add an additional campaign through the settings menus.

Since Sparkswell is organized around campaigns, each campaign you would like to run comes with all the functionality associated with your account. For example, if you have a subscription that includes email, both of of your campaign can use this email functionality. Also, you can associate a different bank account for each campaign and get reporting individualized for these campaigns. Basically, everything is separated by campaign, accept for the account subscription and payment information for the account subscriptions.